Video in online advertising; is NOW, finally, the right time?

Now is an awesome time to integrate video into your marketing efforts, even if your budget and ability is less than optimal. Using video in online advertising provides some fantastic benefits.

By doing adwords and video together, you can achieve cut-through AND make the kind of impression that not only drives marketers ‘ROI’ but leads to actual $ on investment.

We see more and more that online marketing is about adding true value, less tricks.

Video provides real content, real thoughts and at the same time is the kind of content Google values. So how do we create such content?

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Adding self-education to the small business marketing philosophy

A big part of the reason smaller businesses and large corporates alike have latched onto digital marketing is that it provides some massive advantages over traditional media advertising. The appeal of reaching a specific demographic at a low cost is one that every business owner or manager understands. The result is spectacular – right? Read More…

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